A new collaboration between Scandinavia and New Zealand: How to brand a forest?

Written By Mamakan

We needed a visual identity for "Velskov", a magical forest in Auckland that combines art, cuisine, and nature to create one-of-a-kind sensory experiences. The artists and chefs at Velskov work with the resources of the natural New Zealand forest to craft unique artworks and experiences, but we went to Danmark to find experts in visual craftsmanship.

I am thrilled to announce that we have partnered with Overtone.dk. It has been an amazing experience collaborating with them on this project. Overtone, based in Aarhus, Denmark, has collaborated with clients from various industries to create strong visual brands, bespoke typefaces, and digital experiences with a deep understanding of design.

Stay tuned for more updates and sneak peeks into the wonderful world of @velskov.forest. Get ready to be transported to a world of sensory wonderland, where art, cuisine, and nature come together to create a truly unforgettable experience. 🌿

#Velskov #SensoryExperience #VisualIdentity #DesignAgency #OvertoneDK #Aarhus #Denmark

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Hotel Britomart x Velskov: the city hotel and the forest farm embrace regenerative travel
Hotel Britomart x Velskov: the city hotel and the forest farm embrace regenerative travel

In a groundbreaking move to redefine travel paradigms, The Hotel Britomart in Auckland and Velskov Native Forest Farm unveil an unprecedented partnership in regenerative travel.

Land of the Long White Cloud
Land of the Long White Cloud

A little further south, New Zealand’s largest city, Auckland, is the country’s main cruise hub. From here you can take a ferry to the volcanic island of Rangitoto, wander the elegant halls of Auckland Art Gallery, sky jump from Sky Tower or join The Hotel Britomart’s Nourishing Nature tour to learn about regeneration and biodiversity at Velskov, a native forest farm.

Velskov’s founder, Mamakan, says, “There’s a profound sense of renewal that comes with immersing yourself in the land. One of the most meaningful ways to do this is through planting a native tree: a ritual that leaves you with a lasting bond to the New Zealand landscape.”

The Story Behind the Piwakawaka Pavilion
The Story Behind the Piwakawaka Pavilion

“In order to provide chefs with this fresh native produce, we needed a place where we could host them and our other visitors. The goal was somewhere that felt totally immersed in nature, while being protected from the sun, rain and wind.”

Mamakan
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